Over the last twenty years we have operated dozens of “traditional” gyms, during which time we have become increasingly frustrated by the fitness industry’s inability to support people in their desire to make long-lasting and sustainable improvements in their health and fitness. As hard as the industry continues to try to deliver fitness, the continuing pressure to offer “more for less cost” has resulted in poor service standards and low profit margins for reinvestment into the Club.
Our vision when creating Active Coach was to offer people more than more than just a “gym”. We knew we needed to create a concept that would provide our members with the most effective tools for success. Active Coach has been created around a very simple concept; people that get coaching get better results – period! With this in mind, we have invested heavily in our staff, who are now amongst the most knowledgeable coaches in the area, we also employ cutting edge training methods, super advanced technology and a clean, state of the art facility.
Our goal over the coming years, is to be comprehensively better than anyone else in the area at delivering health and fitness results; after all, that is why almost everyone joins a gym. To achieve this goal, Active Coach will offer individualised training programmes, so that our clients know exactly what to do as soon as they walk through the doors. This also means we need to provide an intensive learning environment led by intelligent and caring coaches. Most of all, we need to foster a welcoming atmosphere and community that makes everyone feel a sense of belonging.